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Briefing papers on misleading
advertising
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Project summary:
One briefing paper analysed the
state of play of the
implementation of the provisions
on advertising in the unfair
commercial practices
legislation (UCP Directive).
Questions addressed included:
What are the problems with
enforcement at the national
level? How do the Member States,
when implementing the UCP, take
into account the role of
national advertising
self-regulatory bodies?
A second paper examined
which misleading advertising
practices or deceptive
information (hidden
advertisement, use of blogs,
product review sites by
employees of the producers,
etc.) on the internet could be
identified. Also answered were
the questions: Are there any
loopholes in the unfair
commercial practices legislation
(UCP Directive) or its
enforcement?; Can or do national
advertising self-regulatory
bodies play a role in combating
such practices?
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Client/Financing Institution:
European Parliament, DG Internal
Policies of the Union,
Directorate A (Economic and
Scientific Policy)
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 View
final 'state of play of
implementation' report
View
final 'misleading advertising on
the internet' report
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